We were thrilled to work on this concept, exploring it visually and defining a compelling visual language.
The main goal was to seamlessly blend colours and grading into the final design system and UI, establishing a connection between ever-changing information while providing additional layers of information in purely visual form.
Our approach aimed to maintain visual simplicity by featuring strongly aligned cluster organisms, creating a pure and cohesive feel. The colours dynamically respond to inputs like acceleration or regenerative braking, emphasizing specific elements and offering a nuanced response to the driver.
This logical behaviour results in incredible colourful combinations while ensuring perfect readability of the most crucial information.
The final screens defining this concept's visual language exceeded our expectations. It fulfilled the original vision of blending colours and gradients.
The subtle use of detail and straightforward typography only emphasizes the role of colours, and the resulting cluster has a minimalist yet perfectly balanced feel.