12 weeks
with 4 team members
3 unique
design directions
8 Exceptional
animations created
Challenge
IDEATION FOR THE LUXURY SHOW CAR
We envision a next-generation luxury vehicle that prioritizes passenger comfort and well-being, offering a serene environment to help alleviate stress.
This endeavor undoubtedly entails the seamless integration of LiDARs and real-time satellite data to bolster environmental awareness.
Additionally, it involves presenting vital information to the driver in a visually appealing manner, without overshadowing critical information and events during the journey.
SOLUTION
Mauris sagittis tellus et enim
We conducted in-depth research and analysis focused on the emotional impact of the interface when considering driving data and fully autonomous features.
In our visual concept, we only included essential information that helps the user to understand what's happening, making them feel safe while the autonomous functions are in control of driving.
Design examples
Showcase
Result
The interplay of visual aesthetic and music
Our small team successfully realized the vision. We quickly created and refined mood boards that captured the relationship between music and visual aesthetics, ultimately leading to the development of the Symfunique concept.
Additionally, the team developed a custom monospace font for the speedometer.
The project featured a range of animations demonstrating different driving modes, engaging startups, and stylish goodbyes.
