A client has requested ideation for the next-generation luxury show car featuring autonomous driving systems. This includes the incorporation of lidars coupled with real-time satellite data for enhanced environmental awareness. The exploration encompasses innovative features for passenger use during autopilot journeys.
We undertook thorough research and conducted a market analysis in the preparation phase. We engaged with key stakeholders from various departments, efficiently gathered pertinent information on the workshop day, and swiftly clarified the project's scope.
A compact team successfully brought the client's vision to life in just three months. Initial mood boards were quickly crafted and refined within days. The team also developed a custom monospace font for the speedometer. The project incorporated various animations, showcasing different driving modes, engaging startups, and stylish goodbyes.